PLEASE NOTE: Gromad Expansion Is Limited To Select Businesses Only 
Helping Meaningful Businesses Expand
ONE STEP AT A TIME
"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."
SETH GODIN
FROM CREATION TO AUTOMATION
Here's what you'll enjoy from working together...
INCREASED CREDIBILITY
By surveying your target market and building digital products around their needs, trust will rise—creating true fans.
NEW CUSTOMERS EVERY MONTH
Attracting new lifetime customers is a result of providing helpful products, offering more value than anyone else.
AUTOMATED SALES
By creating systemized sales paths tailored to your target market, the customer journey is optimized, effective, and enjoyable for all.
What we do
The simplest form of our work, from the ground up—with samples.
DEFINE AND DESIGN THE CORE MESSAGE
DEFINE AND DESIGN THE CORE MESSAGE
GOAL: BE RELATABLE
A clear marketing message, strategic logo, and branded photography help your target customer say “yes” in the first 3 seconds
People want to be respected, excited, delighted, and loved. However, the way each of us chooses to fulfill these desires varies greatly. It varies because the soccer mom, the lady boss, the landscaper, restaurateur, rabbi, and all of us in between see the world differently. Very differently. And in order for a business to stand out, it's up to us to shape it in a way that matches the world view of our target market.
TARGET: Passionate people who spend their days hard at work on a computer moving toward their goals
DESIRE: boost productivity, avoid burning out, eliminate digital eye strain, financial & professional success
Science tested, anti-blue light eyewear for driven people who want to boost focus and eliminate strain while working on a computer every day.
TARGET: Hard working business owners who know they need to make changes in order to cut through the noise
DESIRE: a thriving business, financial success, enjoy life outside of work
A creative agency for business owners want their company to grow, connect, and reach more qualified leads.
TARGET: Dance music lovers who live for music festivals
DESIRE: making friends, being unique, enjoying life, meeting new people
A colorful, disruptive clothing brand for ravers who love to dance and want to support the journey of up and coming artists.
TARGET: Engaged couples in the New York Area planning their wedding
DESIRE: a thriving business, financial success, enjoy life outside of work
*CLIENT PROVIDED LOGO
A unique, tasteful entertainment experience for people who want their guests to dance all night.
*CLIENT PROVIDED IMAGES
TARGET: Brides-to-be who are busy working and planning their wedding
DESIRE: love their wedding images, have the perfect wedding, look and feel beautiful
An authentic, online video series designed by Ricky Restiano for busy brides-to-be who want to be more collected and photogenic on their big day.
*CLIENT PROVIDED IMAGES
TARGET: Brides-to-be who are busy working and planning their wedding
DESIRE: love their wedding images, have the perfect wedding, look and feel beautiful
*CLIENT PROVIDED LOGO
Edgy, artistic photography for people who want exceptional wedding images and a genuine experience.
*CLIENT PROVIDED IMAGES
SCRIPT, STORYBOARD, AND SHOOT
DESIGN CONVERTING WEB PAGES
GOAL: MAKE BUYING EASY
An optimized website that communicates and delivers the services you’d like to offer in the most effective way possible
Each page of your site has a goal. That goal is to make it simple for users to get what they're looking for while respectfully creating tension—leading them to take the next step. Pages with one goal and clear calls to action that show up more than once win the results game and win customers.
AdvanceAware's product page has all of the answers any of their visitors could ask for. There's no reason for users to go anywhere else to find more information—and, there's only one thing for them to do... buy.
CUSTOM JAVASCRIPT / HTML
WRITE ENGAGING WEB COPY
GOAL: GUIDE VISITORS INTO BECOMING LEADS
Conversational, meaningful, crystal clear web copy that speaks directly to your target customer
By clearly communicating who your company is for and what visitors will get, along with how they'll change from engaging with your company, you minimize obstacles and create a more educated, more engaged lead. A lead who's more likely to convert into a customer.
In their site update, Total went from a brick wall of completely in-actionable information to a simple message that guides users to connect.
DELIVER AUTOMATED VALUE VIA EMAIL
GOAL: BUILD RAPPORT WITH LEADS
automated, educational, value-based articles and email marketing strengthens your bond with each lead
Valuable information poses a reason to connect—creating the future client. An email sequence does exactly that. When users sign up to learn more, they've opened their mind to the possibility of buying. Now it's up to your message, your value, your offer, and your stories to win them over.

If users aren't ready to connect, they can grant Total permission to be in touch by signing up for a short email series. In that series, users learn more about what they want—how to make their event amazing— while getting more and more familiar with Total.
ENGAGE ON SOCIAL MEDIA PLATFORMS
GOAL: STAY TOP OF MIND
Insightful, personal social media interactions build credibility and make your business more personal, sharable, and real
Active growing accounts on social media means your company is playing the long game. But smart people don't listen to strangers. Earn the right to be heard by joining relevant conversations and showing interest in others. Once people feel understood, they're more likely to listen. Then deliver. Valuable, sharable content.
After 10+ years on social media, Ricky Restiano Photography built a following of a few thousand. After listening to followers and creating content that boosted engagement, they were able to acquire new leads every time a post was shared.
CREATE IRRESISTIBLE OFFERS
GOAL: CONVERT LEADS INTO PAYING CUSTOMERS
Lose/win offers makes buying from you a no-brainer
Money talks. We all know it. A lose/win offer is to communicate that only the business has something to lose. Not the customer. If the customer chooses to go elsewhere, so be it. The no-strings-attached relationship helps the customer know that by giving your company a shot, they have nothing to lose and everything to gain.
Sample lose/win offers:

1. Free customized playlist for your wedding

2. Free playlist suggestions for your wedding formalities

3. $300 to put towards any wedding package

4. Free photo booth with any wedding package

5. Free wedding giveaway
DEVELOP TARGETED AD CAMPAIGNS
GOAL: GET EYEBALLS
Effective ads drive your target market to your brand and through your machine
By surveying what ads perform best and testing a mix of product-based and information ads across various audiences, AdvanceAware is able to zero in on where their target customers are and work on ways to connect with them more effectively.
A little about us...
I’m Joe Campo—dedicated learner, observer, and adventurer.
After enjoying starting and helping a handful of businesses over the past 10 years, I’ve decided to put more time towards helping great people achieve and exceed their business goals. 

Growing up in a family of owner-operated businesses, I've always been fascinated by businesses that don’t require the owner to be the operator. In 7 Habits of Highly Effective People, Covey mentions "begin with the end in mind." When we make decisions with the end in mind, we, as business owners, tend to put a different value and appreciation on our time. 

At Gromad, we value time as well as thinking big, doing good, achieving more with less, and challenging traditional ways.

If you're curious about working together, reach out and let's dissect your business. We'll determine a few of our best options from there!
Free access to online resources 
If you have a great business and expanding beyond your current reach sounds like an interesting possibility, here's some free content to sink your teeth into.
AN EXTENSIVE TOOL BASED ON SETH GODIN'S THIS IS MARKETING
Useful for anyone looking to breakdown their company and get to know its target market.
A SHORT BLURB ON COMMON WELL-TO-DO, YET WASTEFUL PRACTICES
Useful for business owners that have a minute to save a chunk of their hard-earned money.

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